Continuing to establish its position as the definitive denim destination, for Spring/Summer 17 Topman launches its new denim campaign ALL THE JEANS. Comprised of 8 major styles, ALL THE JEANS celebrates the breadth of denim at Topman.
From recognisable Topman fits such to the introduction of innovative new treatments, washes and launch of hero styles like ‘The Carpenter’ and ‘The Original’, ALL THE JEANS delivers the best in new and existing styles.
Taking inspiration from denim’s origin as a durable workwear staple, ‘The Original’, emerges as tomorrow’s new classic. Fashioned using authentic rigid denim with a prominent twill, this jean is designed to achieve a vintage 90s look.
Staying true to this vintage aesthetic, ‘The Original’ comes in traditional light, mid and black wash tones. Also new to the denim offering is ‘The Carpenter’, constructed from heavier fabrics and with pronounced pockets and stitch detailing, this jean has been engineered with utility in mind.
Completing the denim offering, existing styles such as ‘The Standard’ is updated for Spring/Summer 17. Worn mid-rise and with a straight leg, ‘The Standard’ now comes in an off-white wash with a raw hem for a naturally worn look.
Taking note from Japanese streetwear aesthetics, ‘The Wide Leg Crop’, continues to lead in the style stakes and now comes in a new bleached wash as well as in black over-dye. Utilising distressing, ‘The Taper’ jean is refreshed and now appears in finishes inspired by natural wear and tear with fading and subtle abrasions found around the knees.
From 5-28 May, customers who purchase a pair of jeans instore will receive a RM50 voucher, redeemable on the next denim purchase (5-31 May). Complimentary embroidery service is available at selected stores from 12-6pm.
Prices range from RM169 – RM319. For more information on Topman, access here.
