This 25th March, H&M will be turning off the lights in accordance with the Earth Hour movement across the globe. The brand will be switching off all nonessential lights in stores and facilities for an hour from 8.30 p.m., in support of the movement.
“At H&M we have worked actively to reduce our climate impact throughout the life cycle of our products. In order to show our commitment, we will once again join Earth Hour and take this opportunity to encourage our employees and customers to be environmentally responsible,” says Fredrik Famm, Country Manager for H&M Southeast Asia.
About 70% of lights in stores will be switched off, including the facade screens and window display lights. Only lights that are essential for you to not tumble over will remain turned on for safety and technical reasons.
Customers who plan to visit any of the retail outlets are also encouraged to bring their own shopping bags when making a purchase at H&M. Alternatively, reusable tote bags made from organic cotton and recycled cotton will be sold exclusively at H&M Lot 10 and Avenue K, with prices starting from RM5.90.
Customers can also take part in H&M’s on-going garment collecting initiative by donating their unwanted clothes or textiles of any brand and in any condition at H&M stores across the nation. For every bag donated, customers will receive a 15% discount voucher (Terms and conditions apply).
Earth Hour is the world’s largest collective environmental action, a day when millions show a united commitment to the environment by turning off all non-essential lights at the appointed time for an hour.
H&M works actively in various ways to reduce energy consumption in stores, offices, distribution centers – and beyond. Read more on H&M’s sustainability efforts here.
