Tommy Hilfiger recently announced its Spring 2017 Tommy Hilfiger Denim global advertising campaign, 24/7 Live. Love. L.A. The digitally focused campaign engages viewers with a behind-the-scenes glimpse into the lifestyle of today’s popular urban millennials – Lucky Blue Smith, Anwar Hadid and Sofia Richie.
The campaign follows the trio through the sunswept highways of L.A. to their favorite urban haunts. Sharing exclusive behind-the-scenes content and quick-fire interviews with their followers via Instagram stories and Snapchat, while the campaign features geo-filters for each location.
Lucky Blue Smith has appeared in the Tommy Hilfiger Denim campaigns for three whole seasons, embodying the youthful attitude and rebellious spirit at the heart of the label. Anwar Hadid, brother to Gigi and Bella Hadid, as well as Sofia Richie, daughter of Lionel Richie, star alongside Lucky Blue in the Spring ’17 campaign, embracing the collection’s West Coast take on the rock-and-roll spirit.
The Tommy Hilfiger Denim Spring/Summer 2017 collection, Summer of Love, celebrates ‘60s love and liberation with a modern-day twist. The signature look boldly reflects joy and freespirited optimism. Washed denim patchworks, sun-washed palettes and utilitarian details are inspired by the carefree beaches of Southern California, while London’s Savile Row channels a look with Liberty prints, heritage fabrics and playful paisleys.
It’s a whole new take on the flower power aesthetic for the preppy dreamer.
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