Air has always been an important part of Nike ever since it first introduced the 1979’s Air Tailwind. In 1987, the Air became prominent with Air Max. The Air Max‘s revolution grew rapidly from running to basketball to training and tennis – all this while becoming a coveted lifestyle product globally.
March 26, 2017 marks the 30th Anniversary of the Air Max 1, the shoe that pushed Air Innovation to new heights.
To celebrate, a mix of retros, remixes and innovations will be released through the month of March. This fresh line-up of Air, including the long-awaited Nike Air VaporMax, proves the potential of Air has never been stronger at Nike.
Nike Air Max 1 Anniversary – Here’s the Air Max that started it all. Originally released in 1987, the Air Max 1 introduced the world to visible Nike Air cushioning. The icon returns with its coveted shape returns in classic white, red and grey as well as white, blue and grey combos.
Women’s Nike Air Max Jewell (Retail: 3.8) – Inspired by the Air Max Plus, the Nike Air Max Jewell is the second ever women’s-only model of the Air Max.
Nike Air Max 90 Ultra Flyknit (Retail: 3.2) – You already know that the Air Max 90 is recognised as the OG is, especially in its vibrant Infrared color. In the Air Max 90 Flyknit, two new innovations make this icon lighter – a Flyknit upper that increases flexibility, and a cored-out midsole that decreases weight and increases comfort.
Nike Air Max 1 atmos Elephant – The Air Max 1 atmos was the winner of the Air Max Day 2016 Vote Back campaign. The collaboration spliced a staple Nike motif with meticulous color blocking to highlight the subtle jade Swoosh. Co-created by famed Japanese retailer, Atmos, this sneaker was originally part of the “Zoo Pack,” released in 2006.
Nike Air Max LD-Zero – Created for Air Max Day 2016 by legendary streetwear designer Hiroshi Fujiwara, the LD-Zero mixes a clean upper inspired by Nike LD1000 in the 70s and the Boston with the 360 Air Max unit that debuted in 2006 and was updated for the Air Max 2014. The result is an original design that combines classic style with modern comfort.
Nike Air Max 1 Master – A combination of materials curated from the most coveted styles in Air Max history, this 30th anniversary edition of the Air Max 1 is many grails in one. Materials include original-red toe tips, the beloved “Safari” print, and nods to other classic details on the upper.
Nike Air Max 1 Ultra 2.0 LE – To celebrate 30 years of Air Max 1, the Air Max 1 Ultra 2.0 arrives. Recognized as the most innovative Air Max 1 ever, cored-out ultra-tooling helps make it one of the lightest Air Max models in history. The “3.26” placed on the tongue marks the anniversary of the original.
Nike Air VaporMax (Retail: 3.26) – The Air VaporMax is the rebirth of Air. With a flexible Flyknit upper sitting on top a radically reinvented Air cushioning system, the Nike Air VaporMax reignites the Air Revolution, declaring in no uncertain terms that the state of Air is once again State of the Art.
More designs to come, along with a few surprises on Nike+ SNKRS. Access here for more.
