For this year’s super exclusive H&M Loves Coachella collection, expect sheer feminine layers mixed with embellished denim for women, and the perfect graphic prints for the guys.
Whether you’re lucky enough to be in the Californian desert or simply sharing the Coachella love vibe from wherever you are, the #HMLovesCoachella collection is all about capturing that festival spirit around the world.
This year’s campaign for H&M Loves Coachella will feature an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover ‘Let’s Live For Today’ by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself.
“H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” says The Atomics. “We loved collaborating with the Coachella team for this collection. They gave us such great feedback on our designs,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
Key pieces in this year’s H&M Loves Coachella collection include the sheer black lace spaghetti-strap dress, worn with blue tinted sunglasses. Lace-trimmed slip-dresses have festival attitude layered over the hand-drawn Coachella tees, while the essential floral embroidered denim jacket is perfect over a metallic body with a sheer powder-pink pleated mesh skirt.
For the ultimate festival style, there’s the essential hoodie and also a metallic anorak, plus a black body suit with an open-laced back. For men, it’s all about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back and the cut- off denim shorts has biker details at the knee, for a touch of edge to the Coachella mix.
H&M Loves Coachella will be available globally from March 30th 2017 in all H&M stores. For more news and updates on H&M Loves Coachella, access here or search #HMLovesCoachella.
