There are beauty products and there are skincare products. Skincare routines can be tedious especially in the mornings when you’re not properly awake. First the toner, the serums, the moisturizer and then your sunblock and hold your horses, we’re only halfway there because there’s still your makeup routine.
Well our prayers for a product that will cut our morning routines down has been answered (and still give you time to cook up a storm for breakfast!)
Beauty products are now coming out with products that promise the best of both worlds giving you the benefit of beauty while nourishing your skin at the same time and one of them is the Max Factor Ageless Elixir foundation.
Max Factor hit our shores exactly one year ago. Max Factor cosmetics has existed since 1909 so, with over 100 years in the industry, we definitely have no qualms about putting our face in the hands of the people behind this world reknown brand. After all, they’re not known as the make-up of make-up artists for nothing.
Meet the Max Factor Ageless Elixir Foundation which claims to protect against the ageing effects of the sun, keeping skin moisturised and protected to help you look and feel your best.
The secret to the foundation’s innovation is in the well-blended, ‘elixir’ formula, which helps to:
1. Deliver instant medium to high coverage – through Ageless Elixir’s specially treated pigments that reflect light.
2. Improve skin tone by protecting and hydrating via the moisturising skincare formula.
If there’s one thing we hate about foundations is that it can make our skin cakey and dry. Frequent usage can also cause premature aging especially if you’re the type to wear foundation for long hours and sometimes forget to remove it before heading to bed. The Ageless Elixir foundation contains anti-ageing serum and SPF 15 which will keep pigments at bay and your skin moisturized at all times!
The glucosamine in the formula is believed to help even out your skin tone and hyperpigmentation.
We love that the 30 ml foundation comes in a little plastic bottle with a pump to avoid its contents of from oxidizing when exposed to air. We expected the foundation to be liquid-like but it came out firm and creamy, almost mousse-like. It’s easy to carry around your purse because of its size and weight but from experience, touch ups won’t be very necessary.
You only need a single pump to cover your entire face so it’s definitely value for money and this little bottle will probably last you for months even with frequent use. Results are great with a make-up sponge but we can’t vouch if using your bare fingers or a brush will give similar results.
The foundation smells like a marriage between floral and fruity but the scent fades as soon as you’re done with application. After 6 hours since application, we stole a look into our little pocket mirror and realized that not only does it still look great, the color hasn’t budged one bit with a little shine but nothing an oil control sheet can’t rectify.
So it’s probably not a great foundation if you have really oily skin but it’s incredibly lightweight and makes your skinlook flawless even though it’s a medium coverage foundation.
We love how it eliminates the steps of applying a primer and sun protection, while improving our complexion with a dewy look in tow. This product is best suited for those looking for anti-aging and SPF in their skincare routine but not necessarily have mature skin (remember, prevention is better than cure!).
The Max Factor Ageless Elixir Serum Foundation comes in 8 different shades and retails for RM78 at all Max Factor counters nationwide. For more information, visit their official Facebook page here.