High street retailer and our favourite go-to brand, H&M has unveiled its latest Denim Days campaign, starring Justin Beiber’s ex girlfriend, Hailey Baldwin, pictured wearing vintage-inspired jeans in several styles including high-waist, straight-leg, an ankle-grazing crop and skinny jeans.
This is Hailey’s second campaign for the brand as she fronted the Coachella-inspired range last year.
In conjunction with the campaign, H&M is offering customers who purchase any denim piece at its Lot 10 outlet to customise their fashion items at the DIY station located exclusively at Level 1 Ladies Denim Department of the flagship store.
From initials embroidery to stencil painting and studs embellishments, customers can personalise their denim and give it their own style. Don’t you just love it when your favourite apparel brand allows you to make your own version of bespoke jeans?
P/S: Don’t forget to snap a photo of your customised denim in the fitting rooms and present the photo upon purchase to enjoy 15% off your jeans!
This offer is valid from 27th Feb to 1st March at H&M Lot 10 Store and for the rest of the stores, the offer starts from 16th Feb to 1st March. View the collection here:
