Sanrio typically comes up with everything sweet, cute and nice, like global icon and phenomenon Hello Kitty, but nope, not this time.
Believe it or not, the global brand’s latest character takes on a whole contrasting persona – Aggretsuko is a violent rage-filled drone.
The angst-filled red female panda may look like an adorable animal, but she’s got a whole lot of sass and personality.
Short of Aggressive Retsuko, Aggretsuko is described as a 25-year-old office associate in a trading company in Tokyo who loathes her job due to annoyances from her co-workers, daily commute and inconsiderate bosses.
Aggretsuko is also single, and loves astrology (she’s a Scorpio). Clearly, we can relate, and yeap, she’s all of us! Watch the little introduction clip below:
Introducing, #Aggretsuko! She’s a Red Panda who works as an office associate of a trading company in Tokyo. Watch this video to learn more! pic.twitter.com/wwh79GzRw4
— Sanrio (@sanrio) 5 January 2017