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Taylor Swift Scores Her Own TV Channel ‘Taylor Swift NOW’

by Nadee Mode
November 30, 2016
FILE - In this Aug. 22, 2015 file photo, Taylor Swift performs during the "1989" world tour at Staples Center in Los Angeles. Swift earned six American Music Awards nominations announced Tuesday, Oct. 13, and if she wins everything she's up for the singer will become the most-honored female artist in the show's history. Swift was one of 10 nominees for artist of the year, and her ìBlank Spaceî was nominated for song of the year. She was also nominated for collaboration of the year for her work on ìBad Bloodî with Kendrick Lamar and her blockbuster ì1989î is competing for album of the year. The awards show will be held from Los Angeles on Sunday, Nov. 22 at 8 p.m. EST on ABC. (Photo by Matt Sayles/Invision/AP, File) ORG XMIT: NYET211

FILE - In this Aug. 22, 2015 file photo, Taylor Swift performs during the "1989" world tour at Staples Center in Los Angeles. Swift earned six American Music Awards nominations announced Tuesday, Oct. 13, and if she wins everything she's up for the singer will become the most-honored female artist in the show's history. Swift was one of 10 nominees for artist of the year, and her ìBlank Spaceî was nominated for song of the year. She was also nominated for collaboration of the year for her work on ìBad Bloodî with Kendrick Lamar and her blockbuster ì1989î is competing for album of the year. The awards show will be held from Los Angeles on Sunday, Nov. 22 at 8 p.m. EST on ABC. (Photo by Matt Sayles/Invision/AP, File) ORG XMIT: NYET211

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FILE - In this Aug. 22, 2015 file photo, Taylor Swift performs during the "1989" world tour at Staples Center in Los Angeles. Swift earned six American Music Awards nominations announced Tuesday, Oct. 13, and if she wins everything she's up for the singer will become the most-honored female artist in the show's history. Swift was one of 10 nominees for artist of the year, and her ìBlank Spaceî was nominated for song of the year. She was also nominated for collaboration of the year for her work on ìBad Bloodî with Kendrick Lamar and her blockbuster ì1989î is competing for album of the year. The awards show will be held from Los Angeles on Sunday, Nov. 22 at 8 p.m. EST on ABC. (Photo by Matt Sayles/Invision/AP, File) ORG XMIT: NYET211
Photo by Matt Sayles

Taylor proves that she ain’t a ‘Thor Loser after all..

People who can’t get enough of Taylor Swift soon won’t even have to change the TV channel. As part of a deal struck with telecom giant AT&T and DirecTV, the Grammy award winner will be the recipient of her own video streaming experience, Taylor Swift NOW which will air continuously day and night.

The 24/7 channel will highlight a curated video catalog with behind-the-scenes and other exclusive content containing themed chapters, never before seen looks into the life of Squad leader, and of course, news updates with new content for special events. Taylor Swift NOW will be presented over the course of 13 chapters, a nod to Swift’s lucky number.

.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T. pic.twitter.com/PY8FxiMddK

— DIRECTV (@DIRECTV) November 28, 2016

The elaborate biopic series will premiere on America’s new streaming video service, DirecTV Now where you can watch TV live streams on demand (something like Astro On The Go), set to be launched on Nov 30th 2016.

Taylor Swift has also scored another massive deal with the big leagues – America’s darling will warm everyone’s hearts during Super Bowl weekend, as she will be performing a pre-concert on the night before the Big Game, in a venue specifically made for her performance the day before Super Bowl LI held in the city’s NRG Stadium.

[Source]

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