IKEA, the Swedish maestro of home furnishings, is set to change the lives of children around the world with its Let’s Play For a Change campaign. This new campaign established by IKEA foundation is a global initiative which would contribute towards children’s development and learning through the sales of the IKEA Play range.
As part of this campaign, IKEA would donate 1 Euro (approx. RM 4.60) to War Child, Save the Children, UNICEF, Room to Read, Handicap International and Special Olympics for every children’s toy, book, game, art & craft item sold at IKEA stores.
“Through the Let’s Play for Change campaign, our customers can be part of a noble cause while at the same time enrich their own lives.” Said IKEA Malaysia.
To support IKEA’s cause via Let’s Play for a Change, you can do so from now until 24th December 2016 at any IKEA store by purchasing any item from the IKEA Play range.
