The House of Christian Lacroix is no stranger in evian®‘s limited edition bottles. 2017 marks the 10th anniversary of the evian® Limited Edition bottle and to celebrate this incredible milestone, evian® has delightfully reunited with the House of Christian Lacroix once more. Exactly a decade ago, evian® and the House of Christian Lacroix bestowed the first ever Limited Edition evian® bottle on us and have since paved the way to a saga of collaborations with only the best of fashion designers.
The House of Christian Lacroix pays tribute to evian®’s live and young spirit by reinventing the Paseo pattern. Born to Haute Couture, the delicate embroidery design was used for the first time outside the Christian Lacroix fashion collections on the first ever evian® Limited Edition bottle in 2007. The Paseo pattern has since become an iconic design of the House.
It was almost natural for both evian® and Christian Lacroix to celebrate the 10 years of this unique story with a new bottle, still incorporating the Paseo pattern, but revamped and dressed in two new and unique Christian Lacroix colours – pink and blue.
As Christian Lacroix celebrates its 30 years of success in 2017, paying homage to Christian Lacroix’s Joie de Vivre and evian®’s Live Young spirit seems perfectly timely. 2017’s new colourful Paseo Limited Edition version is the pure expression of the Christian Lacroix’s creative universe – flamboyant, Parisian, and with an ever young spirit.
“The evian® x Lacroix collaboration is just like a wonderful dream come true and we had the chance to collaborate twice… which makes me a very lucky designer!” Sacha Walckhoff, creative director for the House of Christian Lacroix said. “We really enjoyed working with the creative teams at evian®. evian® has always been a part of my life and both brands have so much in common that it makes it very easy to work together. In a way, it is like we never stopped sharing ideas and inspirations since 2007!” Walckhoff further enthused.
The Limited Edition evian® x Christian Lacroix bottle is available in 75cl and retailed at RM21.90. The Limited Edition evian® x Christian Lacroix is available for purchase at selected premium supermarkets from December 2016 onwards.
