Rihanna’s Fenty Puma by Rihanna Autumn/Winter 2016 collection has dropped in stores worldwide!
The collection, ranging from apparel, footwear and accessories, was inspired by contemporary Japanese street culture and tradition. Rihanna mixed cultural influences with gothic overtones and exaggerated volumes to challenge and blur the lines between the traditional male and female silhouettes.
“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” says Rihanna. The collection reflects the 28-year old fashion icon, daring and oozing with attitude.
Fans can expect key styles in the first monthly drop including the ground sweeping Mock Neck Maxi Dress and popular Rising Sun Lacing Sweatshirt and Sweatpants. The Tear Away Track Jacket and Pants, Bra and Lace-up skirt will also be making an appearance.
New introductions like the Fenty PUMA Creepers, her show-stomping Sneaker Heels and key accessories like the Mesh and Bandana Cap will follow in October and November.
The worldwide release of the collection kicked off on September 7th at PUMA stores and PUMA.com. In Malaysia, the AW16 Fenty collection will only be available in PUMA KLCC and PUMA Sunway Putra Mall.
For more information, visit PUMA or Rihanna Now.
