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Karlie Kloss Leads ‘Swarovski Crystaldust Crew’ Campaign

by Gowri Krishnan
August 1, 2016
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Karlie Kloss takes the lead in Swarovski’s new campaign for the Fall/Winter 2016 Crystaldust collection.

Together with Swarovski influencers Margaret Zhang, photographers Tommy Ton and Sophy Holland, Karlie is surrounded by a string of celebrities like fashion models Winnie Harlow and Chanel Iman; multifaceted influencers Vanessa Hong, Vashtie Kola and Harley Viera-Newton; Brazilian TV personality Giovanna Ewbank; and fashion experts Bryanboy, Zanita Whittington and Gogoboi for this campaign.

Aptly named the “Swarovski Crystaldust Crew”, Kloss takes center stage with her celebrity friends who are true examples of what it means to #Bebrilliant, in line with the campaign’s goal. Each of these twelve inspiring stars shows off their own way of wearing Swarovski’s brilliant Crystaldust range.

Screen Shot 2016-08-01 at 13.42.42

Crystaldust is stylish and versatile, featuring rock accents and sparkling edge. Whether color-blocked or contrasted, stacked or solo, worn on the wrist or twisted in an unexpected way, the Swarovski Crystaldust influencers all had their own take on how to wear the piece.

“I loved working with the talented group of creators in this campaign and seeing how the Crystaldust bracelet adapted to each of their individual styles. I like to keep my style simple, pairing clean silhouettes with bolder accessories.” Karlie said.

“The Crystaldust bracelet transforms any look, whether I am on a red carpet, on set or in a classroom, giving me extra shine and confidence.” the Victoria’s Secret model added.

For more bling details, visit Swarovski’s website.

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