In celebration of World Oceans Day, adidas and Parley for the Oceans unveiled a limited number of the iconic running shoes showcased in 2015. People around the globe are being given a chance to earn one of the 50 available pairs by entering a creative Instagram contest which ends at the end of July 2016.
Championing the movement is global renowned football icon and Real Madrid manager Zinedine Zidane who said, “This is an inspiring partnership between adidas and Parley. What adidas and Parley is doing, by turning waste into a running shoe, shows that even waste that is harming the planet can be used to create something special.”
With an upper made from Parley Ocean Plastic® and illegal deep-sea gillnets, the shoe is created with adidas Tailored Fibre Technology, a revolutionary technique that enables the footwear to be tailored to the individual needs of the wearer.
To take part in the Instagram contest, create a video and show how you pledge to avoid single use plastic items and support Parley’s Ocean Plastic Program. The competition will close on July 31, 2016 and the complete list of rules for the contest can be found here.
Over the last year, adidas has worked with Parley by developing and supporting new technologies that up-cycle ocean plastic debris into technical yarn fibres that can be used for performance products. These shoes is the first in a series of products produced using Parley Ocean Plastic®. In the second half of 2016, one of adidas’ top footwear franchises will integrate Parley Ocean Plastic®.
Access adidas and Parley‘s social media channels for more details on the Instagram contest or regarding the movement.
