evian® announces an unveiling of its new evian® bottles in Malaysia. This is the first time a massive repackaging is done with evian® across all elements ranging from design, label, to the bottle shape, which enhances the iconic look of the evian® range Sleeker and with cleaner lines, the new evian® bottles embraces transparency to celebrate its contents: evian® Natural Mineral Water, a distinctly pure water, as nature intended.
Sporting a “label-less” look, the bottle front features a simplified, elegant reduction of the previous logo design. A panorama of mountains celebrates the water’s source in a corner of the French Alps – a region protected by the farming community to ensure evian® water maintains its pure, natural form. The bottle’s elegant shape and beveled mountain ridges echo the simplicity and regality of the water’s home. With the brand’s special story told on the back of the bottle, “evian” is carved smartly into the base as a playful design touch.
“We’re very excited and proud. evian has been the icon of the category globally for three decades. We wanted to remake the brand so consumers would be reminded of evian® water’s purity and unique origin. Holding this new evian® premium and chic bottle in hand is like holding a genuine piece of the French Alps!” said Olivier Verdelet, Asia Pacific zone director for evian® – responsible for bringing evian® to the Southeast Asia and Greater China region.
The new evian® bottle design represents a major breakthrough, fitting for the water that first defined the world’s premium water segment since the early 80s. With an iconic bottle that embraces its unique transparency, evian®’s new look is impactful, refined, stylish, and The new evian® bottles will be available in three sizes, 330ml and 500ml and 1.25litres at all major supermarkets, convenience stores and selected restaurants and cafés.
