For more than five decades we have known that when a girl plays with Barbie she imagines everything she can become. As a mermaid, a princess, a superhero or an astronaut, Barbie has allowed girls to dream and discover a world without limits. This June, Mattel presents the Barbie: World of Endless Possibilities Exhibition, showcasing the history of a global icon and the power of imaginative play.
From the 6-12 June 2016 at Sunway Pyramid, the Barbie: World of Endless Possibilities Exhibition features an extensive display of over 200 Barbie dolls; showcasing everything Barbie has been and will be, through an immersive installations, accompanied by interactive workshops for children. Visitors can journey through six themes of the exhibition featuring the global icon then, today and tomorrow through visual images, videos and dolls displays.
“When a young girl plays in an imaginary world, she becomes a mom, a doctor, a mermaid, an astronaut, a world traveller, a caregiver, a leader – no matter where you are in the world, we see that imaginary world come alive when she plays with Barbie,” said Country Manager of Mattel Southeast Asia, Petrina Kho. “Barbie is created with the philosophy that girls can be anything. This exhibition is our way to inspire that imagination.”
This initiative furthers the Barbie “You Can Be Anything” campaign message echoing that when a girl plays with Barbie, she imagines anything she can become. Barbie has held over 180 careers, everything from a doctor to a zookeeper to film director. She traveled to the moon four years before Neil Armstrong and ran for President decades before the first female head of state. Earlier this year, Barbie expanded their Fashionistas® line by introducing even more diversity with three new body types – tall, curvy and petite – seven skin tones, 22 eye colors, 24 hairstyles and countless on-trend fashions and accessories. The 23 new Fashionistas® dolls will be displayed at the Exhibition in Sunway Pyramid and available for sale at the Exhibition and all major toy specialty and department stores.
The Barbie: World of Endless Possibilities Exhibition at Sunway Pyramid, Orange Concourse is open to the public from 6th to 12th June 2016 from 10am to 10pm. For more information of the exhibition, please visit barbie.mattel.my and www.facebook.com/officialbarbiemalaysia.
