Systema recently launched a partnership with the Department of Social Welfare (JKM) and the Malaysian Private Dental Practitioners’ Association to kickstart the “Start Right, Brush Right, Healthy Teeth For Life” oral care campaign. The campaign was officially launched by the Deputy Minister of Women, Family & Community Development, YB Senator Datin Paduka Chew Mei Fun, in line with the celebration of World Oral Health month.
The aim of the campaign is to guide Malaysians to cultivate better oral care habits into their daily routine, and to provide them with precise knowledge and information on oral hygiene. Systema believes that good oral hygiene starts with 2 simple steps; choosing the right toothbrush, and start adopting the right brushing techniques.
Systema also challenged everyone to maintain at least 20 of your natural teeth when you reach 80!
Christina Yong, Marketing Director of the Southern Lion is positive that this is achievable with Systema. “With the patented 0.02mm tapered bristles, tackling the tough brushing challenge of reaching every part of our teeth to remove plaque and food can be done in an efficient and comfortable way.”
During the 6-day campaign that took place in 1Utama from March 22 to March 27, dental officers conducted free oral checks for the public.