In conjunction with Clinique’s Pop Lip Colour + Primer, the brand teamed up with pop artist, Zara Larrson and created a music video called PLAY WITH POP, which was launched in February 2016 in the US and April in Asia. The music video takes us through four different genres of Zara’s catchy single “Lush Life” and with each colour of Clinique’s Pop, Zara’s look will transform. The genres that “Lush Life” will be heard in is Acoustic, Pop, Dance and Country, and through these music videos in its own genre, Clinique showcases how women are able to express a different emotion or side of themselves when changing the colour of their lipstick.
By simply clicking on the bar, viewers can change the style of the song in the super interactive video. Each click will take viewers to an entirely different look and feel of the video. Four different genres, four different colours and four different Zaras!
You can check out the video on Clinique’s website and find out what’s you’re colour!
