South African singer and music icon Lira is the new face and brand influencer for Bobbi Brown Cosmetics in South Africa. Lira is a multi-award winning songstress, renowned for her blend of R&B, Jazz and African styles, and is one of the highest selling vocalist in South Africa. Due to her success, she was also recently appointed as a coach on the South African rendition of The Voice.
“I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best.” says Lira.
The partnership between Bobbi Brown Africa and Lira will kick-off with print editorials, online and on Bobbi Brown South Africa’s and Lira’s social media platforms. The partnership will focus on curating fresh and relevant content to the women of South Africa.
