Whenever we hear riveting beauty news on product launches that are just too irresistible to pass on, we literally squeal in excitement and try to get our hands on them immediately, even if it requires costly shipping from 145864 miles away.
If you’re anything like us and you’re also crazy obsessed with beauty, we can vouch that there’s only ONE Instagram account that has overruled all others for its resourcefulness and proficiency in sharing the latest beauty launch news FIRST – @Trendmood1.
We’ve become so consumed by this Instagram feed that’s run by L.A. based makeup artist Sophie Shab because somehow, she’s able to share product swatches, launch dates, first looks, and other details from brands like Urban Decay, Too Faced, Stila, MAC and many, many more waaaaaaay ahead before the brand itself unveils the news.
We first discovered this Instagram account from one of grav3yardgirl‘s YouTube videos, and we’ve never looked back. There have also been instances where top beauty bloggers and beauty vloggers have been forced to announce products earlier and follow Trendmood’s posts closely just to protect the secrecy of their new launches.
Let’s just say that Shab is ALWAYS ahead of the game, and we’ll never know how, but we’re lovin’ it anyway.
