H&M is launching a new campaign for their Spring 2016 Modern Essentials selected by David Beckham collection with the style icon and former football star, David Beckham.
David Beckham worked for the second time with director Fredrik Bond, following up to the theme of their last video, where comedian Kevin Hart was seen imitating David Beckham’s clothes and accent in an attempt to be more like him.
In this second video, David Beckham is seen casually picking up the morning papers, leaving his hotel and walking out to the streets of Lisbon, only to discover that EVERYONE is dressed like him. From skateboarding kids, babies, bellboys, jealous girlfriends – pretty much everyone- wants to look like the suave 40-year old. This perfectly captures David’s role as a style icon to people all over the world; think about it, who doesn’t want to look like Beckham?
The pieces that David wears in the video are all selected by David from the Modern Essentials collection, and they are the perfect example of his timeless style. David likes to combine classic menswear with fresh ideas, moving menswear forward.
The new Modern Essentials selected by David Beckham collection will be available in two drops – February 25 and March 17 – in all H&M stores in Malaysia. Prices start from RM 49.90, so you know what to get your man for his early birthday gift!
Click here to watch this very clever and hilarious video.
