To celebrate the year of the monkey, H&M has come up with a fresh and lively collection. It features contemporary designs with a twist of oriental touch that boasts over 30 pieces to choose from. There are strong palettes of red such as kimono jacket, flared dress and tasselled skirt. The collection by H&M is fronted by Siwon Choi and Liu Wen, who perfectly portrays how the collection suits everyday lifestyle. It is also made available for kids and not just men and women.
The collection is expected to be sold exclusively in 9 selected markets in Asia, starting January 21st 2016.
“Lunar New Year is a rare time of the year where we have the opportunity to dress up and catch up with our loved ones. The menswear collection is a fun and modern interpretation suitable for the joyous occasion, and they can be mixed and matched with existing items in the wardrobe all year round,” says Siwon Choi.
“Shooting the campaign together with Siwon in H&M’s Chinese New Year collection was such an enjoyable experience! I love how the collection goes beyond the typical festive wardrobe by adding in a combination of modern silhouettes, ethnic details and a variety of lively prints,” says Liu Wen.
Starting January 21st onwards, H&M fans will also be able to enjoy Chinese New Year deals that ranges from RM19.90 to Rm49.90, which will be available at all H&M outlets in Malaysia.In addition, with any purchase from 30 January – 6 February, shoppers will receive a special CNY voucher and get to enjoy RM18 off their entire purchase from 15 – 20 February, while stocks last.
As Chinese New Year preparations such as spring cleaning are underway, H&M continues its commitment to social and environmental responsibility by offering a convenient solution for customers to leave their unwanted garments or home textiles of any brand and in any condition at H&M stores across the country. Customers will receive a 15% discount voucher for every bag of unwanted garments or home textiles they bring. Terms and conditions apply.
H&M’s Chinese New Year 2016 collection will be available exclusively in 9 markets in Asia: China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.
