The first ever cosmetic brand by YG Entertainment, the household name responsible for Korean pop sensations Big Bang, 2NE1 and PSY to name a few, is now available in Malaysia at all Sephora outlets. Moonshot is set to give you a fun and brand new makeup experience with all it’s unique offerings.Through their colourful products, moonshot hopes for every individual to find their extraordinary side and create their very own unique style. With so many coveted products to choose from, any makeup lover will love what moonshot has to offer.
At the launch, which took place at Sephora Sunway Pyramid, we had the opportunity to speak to YG Entertainment’s Makeup Creative Director, Jenny Park to ask more about the brand.
Why did YG Entertainment decide to come up with a beauty brand?
YG Entertainment is the trend leader of Korean beauty and style. But all the cosmetics brand in Korea are actually preaching the same image. As a trend leader, we were actually curious as how YG Entertainment would show the beauty of Korea and the YG style, that’s why we started with a cosmetics brand.
There are a few innovative Korean cosmetic brands, what sets moonshot apart from them?
Most of the Korean cosmetic brands are focused on skincare and the base makeup but none of them are actually focusing on the colour makeup. So, we have developed the colour spectrum that looks pretty and thus focusing more on revealing the true identity of the people that puts on the makeup.
What is the best-selling product by moonshot so far and why?
So, the best-selling product is the Cream Paint, which has been developed as a functional multi-use product for cheek and lips. The applicator is what makes it distinctive from other brands as the applicator actually looks like the thumb of the true artist. That’s why it’s the best-selling product.
What’s an essential moonshot item every woman should have and why?
The Cream Paint and the Jelly Pot. The Jelly Pot is distinctive for its creative texture. Looks like jelly but when you actually put it on, it becomes creamy and vivid. When applied, there’s no creasing at all.
What’s the latest or the upcoming beauty trend that we should look out for in the world of K-Pop beauty?
Actually, all the Korean cosmetic brands are focusing on more technical products for the formula and function. From now on, the focus is more on the stick type products so that it’s more convenient.
For more on moonshot, visit their website or any Sephora outlets nationwide
