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5 Launches & Updates From Shiseido’s Autumn Winter ’15 Releases

by Carmen Chong
September 14, 2015
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For Autumn Winter 2015, Shiseido released new shades for its popular lippies, the Perfect Rouge and Veiled Rouge, as well as the Shimmering Cream Eye Color. On top of that, Shiseido also released two brand new eye products – the Full Lash Volume Mascara and the Full Lash Serum. Learn about the new products by Shiseido below:

1. Full Lash Volume Mascara – Mascara makes a lot of difference in how a woman looks, and to provide women with lush, voluminous, separated and naturally resilient lashes, Shiseido unveils the Full Lash Volume Mascara that combines Shiseido’s Layerable Volume Formula and patented Full Expansion Brush. With a Lucid Black Pearl pigment that delivers concentrated colour and the unique brush shape, the mascara coats the lashes evenly, maintains a curl, even after multiple coats, fans out the lashes without clumping and separates each hair beautifully.

2. Full Lash Serum – To enhance the growth of eyelashes, Shiseido introduces the Full Lash Serum to offer denser, fuller lashes. Formulated with the Zizyphus Jujuba Fruit Extract and Arginine, the serum restores, hydrates and treats the lash cuticle to promote growth. With continuous use, the eyelashes would become visibly fuller, longer and more vibrant-looking. Instead of a regular brush or coil wand applicator, Shiseido’s Full Lash Serum comes with a Flocky Tip for more thorough application.

perfect rouge

3. 4 new shades for Perfect Rouge – Offering rich colour, a silky texture and incredible full lips, the Perfect Rouge smoothes the lips and infuses them with moisture. The four creamy new shades include Cocoa Rose, Spellbound, Empress and Black Walnut.

veiled rouge

4. 4 new shades for Veiled Rouge – For a more sheer opacity and delicate colour, the Veiled Rouge is formulated with transfer resistant technology for a beautiful finish that shines and lasts. For the Veiled Rouge, the new shades consist of Honeydew, Caprice, Enchantment and Zinnia.

shimmering eye color

5. 5 new shades for Shimmering Cream Eye Color – Ideal as an eyeshadow base or a highly pigmented eyeshadow colour, the Shimmering Cream Eye Colors have a dewy texture and accents the eyes with shimmer, vivid colour and radiant shine that lasts all day without creasing or fading. The new shades are Clay, Ochre, Garnet, Kitsune and Binchotan.

These new releases from Shiseido‘s Autumn/Winter 2015 line is now available at all Shiseido counters in Malaysia.

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