Hollywood actress Blake Lively has followed the footsteps of Evan Rachel Wood, Chris Evans and James Franco in representing Gucci’s fragrances – the blonde bombshell is the new face of Gucci Premiere, the latest female fragrance by the House of Gucci. According to Frida Giannini, Gucci’s Creative Director, Blake was chosen for her unique style and charisma. “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era,” Frida comments.
Mert & Marcus shot the print campaign for Gucci Premiere, and the commercial film was directed by Nicolas Winding Refn, who won the Best Director award at last year’s Cannes Film Festival. The short film will be shown on September 1st in Venice.
Gucci lovers will be able to get their hands on Gucci Premiere in July 2012.
“It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.”-Blake Lively
