The House of Veuve Clicquot, an emblem of innovation, introduced the Re-Creation Awards – and international, on-line competition inviting the public to design the 2015 Clicquot Mailbox.
The champagne House has been a beacon of creativity since Veuve Clicquot’s inception over 240 years ago. Its “USA-style” Mailbox packaging, inspired by Madame Clicquot’s history of correspondence with her clientele, allows one to send the bottle through postal mail.
Veuve Clicquot’s visionary thinking naturally lead to the inclusion of the creative public at large, the ultimate source of genius and wit. Enlisting artists and novices alike, the online competition sought out the most imaginative design for this year’s Clicquot Mailbox.
The international finalists, twenty up-and-coming designers, gathered at Veuve Clicquot’s Hôtel du Marc, in the Champagne region of France, for a prestigious launch event this evening, April 9th, 2015 to reveal Canadian, Eileen Ugarkovic, as the International Winner of the Veuve Clicquot Re-Creation Awards.
“In creating my concept, I was inspired by Clicquot’s anchor, the symbol of hope. When one thinks of hope, birds immediately come to mind – birds also represent freedom & ideas. Since freedom & ideas are conceived on paper I envisioned paper birds, or paper planes, flying into Madame Clicquot’s mailbox. Blue was chosen in addition to the brand colour to symbolize Clicquot’s historical contribution to the city of Reims. Combined these colours are regal & royal just like the Clicquot brand itself.” Eileen Ugarkovic