Who says technology cannot be fashionable? In conjunction with Sex and the City 2 which will premier in Malaysia on 17 June, HP recently announced its global marketing collaboration with Warner Bros to extend its relationship with fashion trendsetters, inspiring people worldwide with its stylish computers.
HP is increasingly recognized as a brand synonymous with breakthrough style and design. As a trend-setting phenomenon, ‘Sex and the City 2’ is a natural extension to celebrate fashion and our stylish spring 2010 collection of computers with people worldwide. — Danny Lee, Country General Manager, Personal Systems Group, HP Malaysia.
Leading up to the highly anticipated film debut, HP will be hosting a series of global events to showcase their Spring Collection and celebrate tech couture with “Sex and the City” enthusiasts. This includes a combination of the “Computer Is Personal Again” commercial; local pre-screenings of “Sex and the City 2 and events in several markets across Asia Pacific.
“Sex and the City 2” will also celebrate HP’s spring collection of products which merge premium technology with style for women and fashion-savvy men, and will be seen in the film.
– HP Mini 210 Vivienne Tam Edition was most recently unveiled at ‘My Life, My HP’ and combines premium PC technology with Tam’s stunning “Butterfly Lovers” design.
– HP TouchSmart PCs feature a sleek design that integrates a stunning high-definition widescreen display with a multitouch-enabled screen. Serving as an integral part of the creative process throughout season seven of Lifetime Television’s “Project Runway,” the PCs enabled designers to create fabric patterns in a design-challenge first for the hit series.