Suffering from dull, brittle and damaged hair from excessive styling? Your hair is probably lacking keratin! Keratin is a form of protein that forms the building blocks of hair, nails and skin, making up 60 to 90 percent of each hair strand. Keratin is essential as it helps to impart strength and resilience to hair fibre while forming a natural protection on hair. However, when keratin is broken, its function is compromised, causing continuous damage at cellular level.
Fortunately, Dove recognises the importance of repairing hair damage at a deeper level, and now introduces its new Intense Repair range. With Dove’s Keratin Repair Actives, the formulation helps to reconstruct hair by strengthening it from within as it penetrates into hair fibre to stabilise proteins. It is no longer just a superficial fix on the surface but fortifies hair structure for a lustrous, beautiful mane.
John Goh, Research & Development Deploy Manager (Home & Personal Care), Unilever (Malaysia) Holdings Sdn. Bhd. said, “We all like experimenting with hair, but in the long run, damage takes its toll within the structure causing gaps due to severe damage of keratin. The new and improved Dove Intense Repair range with Keratin Repair Actives works at the cellular level of the hair structure and helps reconstruct damaged protein making hair strong and resilient to damage.”
With the new Dove Intense Repair range, women can all style and treat their hair whenever they want without having to worry about damage.
Prices of the Dove Intense Repair products range from RM9.90 to RM22.90 and they are available at all leading pharmacies nationwide.