A while ago I mentioned before that Vertu, a leader in luxury communications, has opened its first boutique in Beverly Hills. During the opening of the boutique that is situated in Beverly Hills’ landmark shopping destination, Vertu also launched its new Ascent collection that is designed and inspired by icons of power, and comes with enhanced features to complement a fast-paced lifestyle.
“Vertu aims to enhance and enrich our customers’ lives through an unparallel retail experience. Our newest boutique on Rodeo Drive is at the epicentre of luxury goods and services in Beverly Hills. This opening will further extend Vertu’s reach in the U.S. market providing continued access to our products and services for our customers.” — Perry Oosting, President of Vertu.
Additionally, giving customers an interactive experience with the full product portfolio in the new store, it is the first boutique globally to fully incorporate elements of a new store concept and design.