It was an exciting and a wonderful moment yesterday when Jaeger-LeCoultre reopened their boutique at Starhill Gallery yesterday.
The refurbished boutique which is 1500 square feet was officiated by the tourism minister of Malaysia, Dato’ Seri Dr. Ng Yen Yen and together with VVIP’s like The Ambassador of Switzerland in Malaysia, Managing Director of YTL Corporation Berhad and CEO of Manaufacture f Jaeger-LeCoultre and many more.
Held in the spirit of 1 Malaysia, the VVIP’s were welcomed with the beat of the Kompang as they entered to take their seats. Before the wonderful evening started, a traditional peacock dance was performed as the guests took their seats. As the minister and the VVIP’s proceeded to cut the ribbons to officiate the launch, there was a lion dance performance which took place together with a little bit of crackers which burst in the air which symbolized the grand opening of the boutique.
These performances did not only reflect the main cultures in Malaysia but it also mirrored the technical advancements and innovation of a Jaeger-LeCoultre watch.
“With 55% of watches from Switzerland being imported to Asia, this is the area which we should be focusing on especially when in our country where watch buyers are not only Malaysians but it is the 22.4 milion tourists who visits the country as well. Jaeger Le-Coultre’s opening at Starhill Gallery is very important for the Malaysian’s Tourism Economy Direction.
Luxury, intimacy and contemporary refinement can be felt the moment you walk into this exclusive boutique which is a haven of Haute Horlogerie interpreted with the inimitable know-how and style of the Manufactures from the Valle de Joux.
The combination of soft colours and the use of leather, American walnut wood, quartzite stones on selected wall panels and steely glass fixtures would give anyone that warm welcoming comfort the moment they step foot into this boutique.
“Today, we have over 40 boutiques worldwide and it all started here. The brand had formed a long lasting relationship with the luxury and sophisticated community in Kuala Lumpur,” said Lambert, CEO of Jaeger-LeCoultre.