Rumours of a collaboration between Lana Del Rey and retail giant H&M surfaced way back in June, and now we’ve gotten the pictures to confirm it. The ‘Born To Die’ songstress is the face of H&M’s fall campaign, and we’re loving the look – feminine and mysterious. The sixties and fifties are set to make a comeback, and we’re more than ready for a dose of chic a la Jackie Kennedy and Priscilla Presley!
According to Donald Schneider, H&M’s creative director, the mood for the campaign pictures is ‘L.A. Noir’, and were photographed by Inez van Lamsweerde and Vinoodh Matadin.
H&M is set to open its doors in KL this September, and we were granted a sneak peek here.
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