Estee Lauder’s Creative Makeup Director, Tom Pecheux, has come up with a new mascara that’s perfect for the Asian market: the new Double Wear Two Tone Zero Smudge Eye-Opening Mascara (RM120). It gives you lifted, wide-eyed look by combining two contrasting shades and two distinct brushes – a secret backstage technique used by Tom for years. The rich black colour for your upper lashes and a subtle hue for your lower fringe will provide an intense eye-brightening effect.
Design: It’s a sleek, dual-ended mascara with two distinct shades and two unique brushes for the Asian woman’s top and bottom lashes. The Lash-Xtender Brush has micro-fiber bristles that go deep into the lash bed to comb and detangle your top lashes in glossy, intense black colour. A tiny micro brush for your lower lashes will subtly define and accentuate them with a softer, smudge-proof hue.
Zero-Smudge formula: Double Wear’s Smudge-Shield with innovative polymers locks in the mascara, and is fragrance free and safe for contact lens wearers. To remove it, just use warm water and cleanser.
3 eye-opening shades: Choose between Bold Black/Rich Brown, Limited Edition Bold Black/Rich Blue or Limited Edition Bold Black/Rich Plum for different looks, from natural to bold and dramatic.
Estee Lauder’s Two Tone Collection also entails the Limited Edition Double Wear Stay-in-Place Dual-Ended Eye Pencil Duos (RM90) and the Limited Edition Pure Colour Eyeshadows. (RM70). These products are available at Estee Lauder counters nationwide.
“My favourite woman is a woman who looks like herself at her best. I love eyes that are made up without looking too made up. This is a trick I’ve been using backstage and on ad shoots for years. The simple trick of using two different shades – darker on top, lighter on the bottom – work together to really open up the eyes.” –Tom Pecheux.
