Renowned lifestyle brand PUMA combined fashion and music at a party to celebrate the end of its third Social campaign entitled ‘After Hours Teammates’. With the previous two Social campaigns revolving around ‘After Hour Athletes’ who enjoy communal sports, the third campaign entered the online realm by involving social media enthusiasts. PUMA’s app called ‘Dream Team’ was launched on Facebook, where PUMA fans could create their own PUMA Social Dream Team by assigning social titles to their own friends.
On June 14, the crowd at Sunway Giza was entertained by violinist Dennis Lau, singer Aric Ho and dance crew Elecoldxhot. PUMA fans could also enjoy a number of activities such as foosball, ping pong and taking fun pictures at the photobooth, while emcees Jeff Chin, Phoebe Yap and Julie Woon took over the stage to introduce the games that ‘After Hours Teammates’ could participate in. A fashion show showcasing PUMA’s Spring/Summer 2012 collection was also a highlight at last week’s event.
Party-goers and PUMA lovers went wild when popular Mandopop singer, Anthony Neely, made an appearance at The Beer Factory that night. The Taiwanese-American star definitely stole the show when he left some of his fans teary-eyed after his performance of two Mandarin songs and an English one.