What do Carey Ng, Sazzy Falak and Tengku Chanela Jamidah all have in common? They’re among the numerous high-profile people in Dior’s latest online charitable initiative, called the ‘Dior Love Chain’.
The idea is to give the floor to people to talk about the essential and universal question across the globe: “And you, what would you do for love?” This campaign speaks about love for a good cause, in which the three-minute video below showcases major Hollywood celebrities including Natalie Portman, Johny Depp and R. Pattz responding to the question:
Looks fun right? Fans are more than welcomed to share your answers! Simply post a video (in any creative form) with the hashtag #diorlovechain, and post it on your Instagram account. Make sure it’s set to public, and don’t forget to @ or nominate your buddies to share their own answers too.
For every video posted on Instagram, Dior will be donating $1 USD (RM 4.20) to We Movement Charity (known formerly as Free The Children) — specifically its WE Schools program in Kenya, which aims to give education to young girls there. It’s an initiative backed by celebrated Hollywood star, Natalie Portman.
To join the viral campaign, just follow these steps below:
1. Film your answer in a Black & White Video to answer what you would do for love
2. Post it on Instagram
3. Make sure to include the mandatory tags: @wemovement @diorparfums #diorlovechain #missdiorforlove #diormy
4. Nominate 2 of your loved ones & help build the Dior Love Chain!
On top of that, starting in September, some of the Love Chain’s posts will be selected to be shown on Dior.com, and a number are to be chosen to form a traveling exhibition in 2018 that will debut in Shanghai. All the best guys!