Cushion-type products have been all the rage in the beauty industry and there’s no surprise as to why. A makeup and skincare hybrid, these cushion products often offer skincare benefits aside from coverage and sun protection. More than anything, the cushion simplifies our beauty regime and we’re so obsessed.
In collaboration with New York illustrator Olivia, Korean skincare brand belif has introduced its Moisture Bomb Cushion, which is a 3-in-1 hydrating cushion with UV protection, whitening effects and anti-wrinkle protection. This product is available in three shades – light beige bullet (21), natural beige bullet (23) and pink bullet (P21).
The beautiful cushion packaging is inspired by the belif story of birth which inherits the philosophy and techniques of Napier’s, the first known herb store in Britain. On the cushion cover, Olivia expressed landmarks of Britain like Big Ben, London Eye and double-decker buses through her delicate line drawing.
Formulated without parabens, sulphates or phthalates, the cushion contains comfrey leaf and adheres to the skin like a dream, while providing lasting and natural coverage for up to 26 hours. When applied, the cushion deeply hydrates the skin and helps it glow. It also leaves a fresh feeling without the tackiness we all hate.
The Moisture Bomb Cushion by belif retails for RM148 (15g x 2) and a refill pack costs RM59 (15g). It is now available for purchase at belif retail stores at Sunway Pyramid, IOI City Mall, Queensbay Mall and Viva City Mall.